How to Make Important Decisions

Click Steve's image to see his Stanford Commencement Address... it's worth your time.
Steve Jobs, 1955-2011

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Steve Jobs, 1955-2011

We can easily recall a list of people who lived in the public eye as heroes one day, only to be cast down and regarded as scoundrels the next. As adults we could easily become cynical about life in general. I have come to believe that we can all be heroes in our own way. I see heroes around me every day. Moms and Dads caring for and supporting their families, volunteers serving the community in hundreds of unseen ways. Each of these heroes gives a bit of themselves in the service of others. In return, both are enriched.

Steve Jobs learned how to succeed by failing. The key words here are “learned” and “succeed”. If we never fail, we never learn. Thanks Steve for your insight, your energy, and for showing the world that when you are trying to communicate an important message, that looks do matter.

Bob H


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