What Customers Really Think

This is another gem from Pete Abilla’s  shumla.com blog. This is an example of how Whole Foods uses customer comments to demonstrate their stated values of being open and transparent.

Bob H. 2013-01-18

Customer Comments: Transparency at Whole Foods


While at Whole Foods some time ago, I noticed this Customer Comments Wall as I was waiting at the cash register. I was quite impressed by it for a few reasons:
  1. The Customer Comments wall included both good and bad comments. This represents a very transparent approach – an approach that is open and honest, has a way of creating a culture that is driven to improve on behalf of the customer.
  2. This type of openness creates an environment that is also good for employees – when employees feel like they are heard, then they in turn will also listen to customers. In general, happy employees means happy customers.

comments customers

Summary: Whole Foods Market epitomizes the attribute of being open and transparent.

One thought on “What Customers Really Think

  1. servicekaizen January 18, 2013 / 9:42 am

    A great idea! Thanks for sharing.

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