Three ways to use video to communicate change
Use video to communicate change, connect with audiences, and create a unified change story
We get it. Change is hard.
According to research, one of the main reasons change efforts fail in business is the lack of effective communication. If there’s anything that employees and clients dislike more than uncertainty, it’s silence.
Video is the richest, most engaging communication medium. It’s the opposite of silence. So when inevitable changes occur, video can help you cut through the perceived silence with powerful, nuanced communication.
Here are three ways you can leverage video to communicate change.
1. Live broadcasts
Deliver short live interviews with employees or clients – use these events to address changes and the impact of new regulations, merger and acquisitions, staff changes, etc.
For example, there is a lot of uncertainty regarding post-Brexit vote outcomes in the UK and EU. Legal services and financial firms – and others – are leveraging video to reach their customers promptly to help them navigate Brexit. Live streaming video is a great way to interact with your employees and customers in real time. It keeps your organization agile and helps you reach targeted audiences across regions.
Make it personal – video brings the human side of the organization into change initiatives.