F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

This is great article from the Nielsen Norman Group showing how eye-tracking technology can help us better understand how people look at the messages we are creating.
bh 2018-04-03

Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.

Source: F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

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