Read This! Linchpin: Are You Indispensable?

Cover of "Linchpin: Are You Indispensable...
Cover of Linchpin: Are You Indispensable?

Seth Godin is the 21st century marketer. In his previous book Purple Cow Seth declared: “Everyone’s a Marketer Now!” In All Marketers Are Liars, he tells us that “Everyone’s a Storyteller Now!” And finally in Tribes; he aserts that, “Everyone’s a Leader Now!”.

In Linchpin: Are You Indispensable? , he makes us look inside ourselves. He defines a linchpin as somebody in an organization who is indispensable, who cannot be replaced—whose role is too unique and valuable. (No surprises so far.) Then he goes on to say that you need to be one of these people, you really do. To not be one is economic and career suicide. (Here again, this is not a surprise.)

Then he drops the bombshell… he says that to be a linchpin, you have to be an artist at work. An artist? That really took me back. He’s not talking about wearing a beret and moving to Paris, he’s talking about having a passion for your work, caring about your craft and delivering work that matters. (He emphasizes ‘delivering’ citing a Steve Job quote targeted at a software engineer that could never deliver his code. )

Enough of the rambling book review. I highly recommend this book. (So much so, that I may actually BUY it.) I know… crazy huh!

Linchpin: Are You Indispensable?


Great Advice from Seth Godin

Image representing Seth Godin as depicted in C...
Seth Godin (Image via CrunchBase)

What are you working on?

If someone asks you that, are you excited to tell them the answer?

I hope so. If not, you’re wasting away.

No matter what your job is, no matter where you work, there’s a way to create a project (on your own, on weekends if necessary), where the excitement is palpable, where something that might make a difference is right around the corner.

Hurry, go do that.

Posted by Seth Godin on December 18, 2010 @ Permalink